WHY BRAND PILOIT WAS BORN
A Response to a Growing Gap
In Bangladesh’s rapidly evolving digital space, brands were struggling to translate traditional marketing into meaningful digital influence. KOL collaborations often lacked strategy, authenticity, or cultural relevance. The market needed an agency that understood not just how to connect brands with creators, but how to do it in a way that felt real, relatable, and results-driven. That’s why Brand Pilot was founded — not just as a marketing agency, but as a culture-first, influence-smart partner for brands.
OUR CORE SERVICES
Influencer & KOL Marketing
- Influencer discovery, vetting, and onboarding
- Campaign briefing, execution, and tracking
- Specialized in TikTok, Instagram, Facebook, YouTube
Brand & Campaign Strategy
- 360° brand planning
- Consumer insights & market research
- Brand positioning & message development
Content Production
- Product photography & videos
- TikTok/Reels production
- Scriptwriting, motion graphics, and edits
Research, Analysis & Reporting
- Consumer Behaviour
- Market Trend
- Content
OUR KOL/INFLUENCER NETWORK
Brand Pilot manages and collaborates with 300+ trusted Bangladeshi influencers, creators, and celebrities
Nano Influencers
Follower Range : 5K – 20K
Best For : Niche Awareness
Micro Influencers
Follower Range : 20K – 100k
Best For : Authentic Engagement
Macro Influencers
Follower Range : 100K – 500K
Best For : Product visibility
Celebrity Influencers
Follower Range : 500k+
Best For : Brand Positioning
GAMING TREND IN BANGLADESH
Over the past 15 years, Bangladesh’s gaming community has transformed from a niche group of enthusiasts to a vibrant ecosystem encompassing casual gamers, professional esports athletes, content creators, and game developers. This growth has been fueled by increased internet penetration, affordable smartphones, and a youthful population eager to engage with digital entertainment. The Bangladesh Online Gaming Market revenue is expected to reach at a significant CAGR of 9.5% during the forecast period 2025-2031.
MOBILE GAMING DOMINANCE
- Accessibility: The widespread availability of affordable smartphones and data plans has made mobile gaming the primary mode of gaming in Bangladesh.
- Popular Titles: Games like PUBG MOBILE and Free Fire have garnered massive followings, with PUBG MOBILE boasting approximately 38.4 million monthly active users in Bangladesh as of May 2025.
- 5G & Cloud Gaming: The expansion of 5G technology is enabling smoother gameplay and low-latency live streaming, enhancing the mobile gaming experience.
ESPORTS EXPANSION
Key Esports Data for Bangladesh
| Metric | Value/Detail |
|---|---|
| Total Prize Money (2025) | ~$257,928 |
| Number of Players | 120–121 |
| Number of Tournaments | 121 |
| Top Game (Prize Money) | PUBG Mobile ($127,158.36) |
| Largest Tournament (Participants) | PMNC 2025: 17,000 players |
| Largest Offline Event (Audience) | Discovery One Cup S2: 5,000 |
| Year-on-Year Team Growth | 35% at university level |
| Global Esports Market (2025) | $1.87 billion (projected) |
| Bangladesh World Ranking | 98th in esports earnings |
CONTENT CREATION & STREAMING
- Platforms: Bangladeshi gamers are leveraging platforms like YouTube and Facebook Gaming to stream gameplay, engage with audiences, and build personal brands.
- Influencers: Notable figures such as Mr. Triple R and Itz Kabbo have amassed substantial followings, influencing gaming trends and community engagement.
- Free Fire has bigger gaming content creator in terms of the social media numbers. Reason being it has more active player base in Bangladesh, as it is accessible to lower end devices. And mass people of Bangladesh does not hold the purchase power to own a mid range to high end device
POSSIBILITY OF GROWING THE SCENE
Understanding the Audience
| Feature | PUBG Mobile | Free Fire |
|---|---|---|
| Match Style | Tactical, Strategic | Fast, Arcade |
| Graphics | Realistic, Immersive | Cartoon-style, Light |
| Skill Ceiling | Medium-high | Low-medium |
| Device Optimization | Mid-tier+ | Very Low-end phones |
COURSE OF ACTION
What
TO
Focus
On
Education
Showing how gameplay is different and richer
Influence
Using trusted voices who’ve made the switch
Incentives
Offering tangible rewards and status.
Community
Making them feel supported and not isolated
Pacing
Don’t rushing. Gradually let them explore PUBGM.
EXCLUSIVITY OF BRAND PILOT
Understanding & Connection in the Battle Royale Gaming Scene in Bangladesh
Grooming & Catering KOLs with in-house studio & Content Creation Experience
OUR SUCCESSFUL CAMPAIGNS
Campaign Name: Bkash Student Account
- KOL Engaged: 10
- Category: Micro Influencers
- Reach: 1.5M
- CPV: 0.3
Campaign Name: Daraz 11.11 Mega Sale
KOL Engaged: 15
- Category: Macro Influencers
- Reach: 2.3M
- CPV: 0.25
Campaign Name: Pran Frooto Summer Splash
- KOL Engaged: 8
- Category: Macro Influencers
- Reach: 3.2M
- CPV: 0.23
Campaign Name: Bata Back to School Drive
- KOL Engaged: 9
- Category: Celebrity Influencers
- Reach: 8 M
- CPV: 0.25